Companies benefit from the development and implementation of a mission statement in different areas. It can lead to greater identification of employees with the company, be the basis for a common understanding of leadership (often set out in a leadership model) and give applicants an idea of what makes the company "tick" and what drives it.

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We accompany the process of developing a mission statement as well as its implementation in the company. The critical point often lies in the time after the development and presentation in the company. Then it becomes apparent how capable the managers are of authentically embodying the "spirit" behind the mission statement. It is important to find points of contact in the daily work and thus to show the employees that the mission statement is becoming the DNA of the company.

If this does not happen, the model withers into a caricature of itself, visible only on posters, in brochures or intranet entries.